The latest craze in advertising is programmatic tv. Like online dating for TV advertisements, programmatic TV ensures your ad is viewed by the appropriate people at the right time using data and technology rather than just putting it out there and hoping someone sees it.
The days of haphazardly pouring money into TV advertisements and hoping for the best are over. Advertisers can target particular demographics, household income levels, and even the programming being viewed with programmatic TV. Like a dating app for TV commercials, you can swipe right on the ideal target market and bang! Your advertisement appears on their television.
But only major firms with substantial budgets can afford programmatic TV. The effectiveness and affordability of programmatic advertising are also advantages for small firms. Similar to the little black dress of advertising, it is adaptable, cost-effective, and never goes out of style.